7 years ago I set out on my path to become a blogger. I didn’t actually know what I was doing until about year 4. And just 3 years ago I went full-time, which was 4 years later than I wanted.
Why? Because no one was willing to help me. And believe me, I asked…
I asked large influencers, small creators, magazine editors, authors, copywriters, public speakers, celebrities… any creative-type of person you can think of, I asked for help. I even offered to work for free in exchange for knowledge but no one gave me a chance.
About a day before I was going to give up, I got a reply to an email I had sent a month earlier to an editor at Who What Wear, a company I worshipped… and still do! Her name was Jessica and she sent me 3 long paragraphs full of advice. FINALLY. I was thrilled.
What I wasn’t thrilled about was what the paragraphs said. Basically, Jessica said my fashion posts didn’t hold her attention (ouch) but my blog and business tips did. Now, I could have said F it and continued to push toward my dream of becoming a fashion magazine editor, reporting on the latest trends of fashion week, but I didn’t. I trusted her opinion because she was very thorough and sometimes people can see things in you that you can’t see in yourself.
That day, I promised myself I would never let what happened to me, happen to anyone else looking to get into the industry. I was going to be the go-to expert on all things influencing. I would answer every email, comment, DM, and social media mention… and I have, for the most part.
So when I say everything I’ve learned throughout my entire 9-year blogging career is in this course, I mean it. I can say with absolute certainty that The Blogger Blueprint is the only influencer course you’ll ever need.
what it is
The Blogger Blueprint is a 5-week course designed to help you overcome the challenges of influencing in today’s market. Like I said before, it’s everything I’ve learned over the past 9 years.
The Blueprint strategically builds your brand the right way the first time. But don’t worry, even if you’ve been a content creator for a while, it’ll point out any missteps you’ve made and help you course correct.
This blueprint is everything I was looking for when I was reaching out to the “experts” who chose to ignore me. It kills me just thinking about how much time and money I could have saved myself if I had something like The Blogger Blueprint back in 2011.
who it’s for
I’ll be honest, The Blogger Blueprint isn’t for everyone.
It’s for aspiring, new, and intermediate influencers/content creators who feel stuck or stagnant in their growth. Whether you’ve been creating content for 3 months or 3 years and you’re not where you want to be, if you’re not blogging full-time, if you’re overwhelmed and you have no idea where to start or what your next step should be, The Blogger Blueprint is the answer you’ve been looking for.
In fact, it’s everything I was looking for, which is why I made it in the first place. Even after 9 years and becoming a full-time influencer, I still use the exact same strategies that are in the course every single day. My entire business is built on the systems and techniques you’ll learn in The Blogger Blueprint.
what you’ll learn
The Blogger Blueprint will show you how to build, grow, and maintain a successful blog and brand. That’s right, brand. The course goes beyond covering the “basics” of blogging (TBH I can’t stand fluff) and really gets into the nitty gritty of being an entrepreneur (yes, influencers are entrepreneurs), and building a sustainable, long-lasting business.
You’ll develop new skill sets and be able to apply tried and true strategies to your social media marketing plan immediately. No marketing plan? Don’t worry, you’ll learn how to create one.
You’ll also learn:
✔ The key to working with brands and landing paid collaborations
✔ How to dominate Instagram once and for all
✔ The fundamentals of branding
✔ How to create content that stands out from the crowd
✔ The tools you need to clarify your brand’s direction
✔ The best systems to put in place to manage your time and balance your workload
But most importantly, you’ll learn everything you need to become a respected, experienced, and successful influencer.
course breakdown
Week 1: The Foundation for Building an Unbreakable Brand
Week 1 consists of the NAB 5-Part Action Plan for strategic branding and social media growth where you’ll incorporate your passion(s) and area of expertise to create an unbreakable brand. You’ll also uncover your “it factor” to help set yourself apart in a competitive market.
Week 2: A Schedule That’s Structured for Success
Feeling overwhelmed, limited, and disorganized? Week 2 allows you to maximize your results through prioritizing, staying consistent, and managing your time like a seasoned influencer. Plus you’ll get access to my entire weekly schedule where I’ll show you how my time blocking system frees up more hours in every single day.
Week 3: 10 Secrets to Success as an Influencer
Uncover the non-negotiables that come with being an influencer while avoiding rookie mistakes even the most experienced influencers make + 10 secrets to a successful blog. Week 3 will teach you how to control your personal brand by creating an actual blog. Having a website that you own is the best way to control and grow your business as an influencer.
Week 4: The Ultimate Social Media Growth Strategy
Dominate the Instagram algorithm by learning how to attract, grow, and engage your audience in Week 4. You’ll discover how to use the power of social media to become known for what you want to be known for as an influencer while mastering the art of creating captivating, shareable content that stops the scroll and attracts your ideal audience and increases your engagement.
Week 5: The Foolproof Formula for Collaborating with Brands
We’ll pull the curtain back on all things brand collaborations. Week 5 of The Blogger Blueprint shows you how to land more brand collaborations, get paid for your work, and what mistakes to avoid when reaching out to brands. Plus, you’ll see exactly what’s in the pitch I send to every potential brand partner and learn how to create your own while overcoming common objections in the industry like follower count, engagement rate, conversion ratio, and views by learning to flip any negative into a positive.
What questions do you have about The Blogger Blueprint? Let me know below!
xx
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