Before we talk about these lovely leading ladies, I want to make one thing clear. I know a lot of the bloggers out there, but there are also a lot I don’t know. So this post is based solely on the bloggers I know and have interacted with personally. And I’d love to hear about your favorite bloggers in the comments below so definitely let me know so I can check them out!
With that being said, there are so many bloggers in the game, so the two things that will make you stand out are your personality and your ability to connect with your audience. That’s it.
Here’s why: we’ve all heard of the typical rags to riches story where someone starts out super humble and then gets the “fame and fortune” and turns into some entitled little brat. Let me tell you something, if you want people to continue to like you, you better be nice to them, period.
If you want people to love you, you have to go above and beyond to a whole other level that other bloggers won’t dare get near. Yes, it takes extra work but the return is huge.
A great example is Kylie Jenner, even though she’s one of, if not the biggest celebrity right now, she took time out of her day to personally deliver lip kits to her fans. She always stops to take pictures with fans, she Snapchats her fans, she is super appreciative of her fans, etc. And because of this, her cosmetics line is hugely successful.
If you want to not only make it, but do laps around your competition in blogging, you have to keep it real. You have to be approachable and relatable which is what all of the bloggers below have in common.
Jacey Duprie
At a glance you wouldn’t think “Damsel in DIOR” would be relatable because… well the average person probably doesn’t own much Dior. However Jacey does a great job of mixing high low fashion while sprinkling in her humorous and vibrant personality.
She is hands down one of the funniest bloggers I’ve had the privilege to follow. She’s quick and witty and pokes fun at the fancy events she attends and that’s what makes her so great.
Not to mention every time I comment on her picture she responds to me. Mind you, I’m commenting original, authentic things (read this article for more on authentic engagement), but even still she doesn’t have to respond at all.
And in most cases I’ll comment a novel to a big time blogger and not get a response at all. So for her to have 400,000+ followers yet take the time to respond to me is huge. Also, one of her first readers turned into her good friend. How cool is that?! It doesn’t get more real than that.
Victoria Van Ness
Victoria Van Ness is a relatively new blogger in that she hasn’t been around since 2010-2011 like the other OGs I’ve mentioned. But she’s certainly made her mark in the industry.
She formerly worked for Bloglovin’ on influencer relationships before pursuing blogging full-time. So she knows the industry from both sides which is incredible and relatable for me since I do similar things at my day job in marketing.
Like Erica, Victoria isn’t afraid to talk about real issues such as the struggle of getting brands to actually pay bloggers what they’re worth and low self esteem. Plus she’s young like early 20s young so the fact she’s able to recognize these issues at that age is amazing to me.
my latest obsessions
Arielle Charnas
Oh, Arielle. Back in 2010ish I stumbled upon this girl in her NYC apartment wearing Jeffrey Campbell litas who called herself Something Navy. This was when I just discovered blogging and still wasn’t quite sure what the hell it all was. But I had the same shoes so I thought to myself… I can do what she’s doing! Well, not quite but I’m getting there!
So anyway I’ve been a loyal follower since and even after 1 million followers she still manages to interact with her followers on a daily basis. Whether it’s doing live bachelor commentary or responding to DMs… she’s built an incredible community.
Again, she talks about real issues such as her pregnancy, finances, and body image. All of which are completely relatable. She is on the high luxury side of bloggers and I can’t afford most of her stuff but the fact she lets us know about the other stuff proves she’s just like you and me.
Erica Stolman
Erica is just absolutely adorable. She’s so cute with her dogs, boyfriend, and mom. Her and her mom seem to be besties which is so relatable for me since I’m BFF with my mom. She really knows how to mix curated content with real life which I love.
She also talks about real issues like anxiety, depression, comparison, and blogger drama like buying fake followers (another topic I’m hugely passionate about). She keeps it really real for real.
Not to mention every time I’ve asked her a question whether it’s through a DM or email she always gets back to me. Always. And it’s not some half ass one word answer, it’s an authentic, in depth response.
Plus when she was on IG live she gave me a shoutout and told everyone to follow me so she won my heart with that too ::flicks hair away from face for emphasis::.
Lauryn Evarts Bosstick
And then there’s my absolute favorite, Miss Lauryn. I don’t even know where to start. For those of you who follow Lauryn and I mean really follow her, you can just stop reading here because you already know.
But if you don’t follow Lauryn, you should because she is one of the realest bloggers in the game. At 500,000+ and 250+ comments per picture, she responds to as many people as she can. And if she can’t respond with a comment she’ll go to your profile and show you some love with likes.
She listens to her readers and has formed an unbreakable community of badass, judgement free women that I am proud to be a part of. Not only that but her sponsored posts never actually feel sales-y because they’re usually products she already uses and/or she gives her honest, no BS opinion about them.
She’s also honest about her struggle in getting to where she is now, which is something we can all relate to. Whereas other bloggers you’re not sure if they’re even human because they never break character. She shamelessly walks around with eye pads on in public and washes her hair once a week, again something we can relate to… or I can relate anyway.
To say I absolutely love her and think she’s a genius is an understatement. Even with her huge success she stays humble and knows the value in authentically connecting with her readers… which is HUGE.
Who are your favorite bloggers? Tell me in the comments below – I’m always looking for new bloggers to follow!
xx
20 Comments
Jacey
07/31/2017 at 12:28 pmYour sweet post truly made my day! Thank you so much for including me in this round-up. x
Brittany
07/31/2017 at 9:51 pmAnd THIS is why you were included girl – so authentic and engaging. Thank you for taking the time to read and comment! xx
Kherington, Currently Kherington
07/31/2017 at 1:25 pmLove this! Happy to know I have been following the same bloggers as you! A few of my favorites {besides you of course} are Scout the City {Sai De Silvia}, Chriselle Lim, Naty Michele, Grasie Mercedes + Mom Crush Monday {Destiney Lavonia}. + a major reason why I love these influencers is because they interact with their audience! I can say I have received comments or DMs from all of these ladies regularly!
Kherington, Currently Kherington recently posted…CURRENTLY Kherington || Why I’m Rebranding + What to Expect
Brittany
08/01/2017 at 6:57 amOh awesome! I’ve only heard of Chriselle. See… there are SO many I can’t keep up! I think once I have a kid the bloggers I follow will change but I’ve been following these girls from the start and it doesn’t surprise me that you have to. You deserve every acknowledgement these bloggers give you mama! xx
Flor
07/31/2017 at 3:48 pmLauryn is one of my favorite bloggers. I’ve been following her for years. I remember many emails that I sent to her, and she always answered back with a lot of honesty. I appreciate how real she is.
Brittany
08/01/2017 at 6:58 amSAME! She’s my favorite. Thanks for sharing that Flor! xx
Andrea Adan
07/31/2017 at 4:48 pmHi there! I’m a new blogger (still trying to figure out how it all works) and stumbled across this post through Lauryn’s Insta story! Im def going to follow these leading ladies (love Lauryn and Erica!). I am also going to follow you because you’re relatable and I love the way you write in addition to the content you provide. Thank you for this post! 😘
Brittany
08/01/2017 at 10:39 amHi Andrea! And welcome to the club! You’re so sweet, thank you for giving me that feedback. If there’s anything you want to see/learn more about please feel free to reach out. xx
Ashlee
07/31/2017 at 6:47 pmOoooo I cannot wait to check out Damsel and Dior!! And I, too love TSC and Fashionlush! TSC actually inspired me to start my blog! I love it too when bloggers don’t get so big they forget about the people who helped them get there! The Style Bungalow is one of my faves too! She’s a fashion blogger but is always so authentic in her posts!
Brittany
08/02/2017 at 9:27 amDamsel in Dior is great… one of the OGs of the blogging game! I totally agree about never forgetting your roots and truly it’s those bloggers who stay humble that really make it big. I’ll have to peep The Style Bungalow, I’ve definitely heard of her. Thanks so much for your comment Ash! xx
Lina
08/01/2017 at 5:44 amYou’ve got such a beautiful blog. I like this article and Lauryn is my favorire Blogger!! She is very beautiful, funny, real, and down to earth and she is always open to answer questions and respond to msgs and share all her beauty & skin secrets. Love her so much!!
Brittany
08/02/2017 at 9:31 amThank you so much, Lina! Lauryn is my fave too – a real stand up gal. Love her. And the fact that you recognize that about her means you’re just as badass as she is! Thanks for dropping by and please stay in touch! xx
Richelle Kingsland
08/01/2017 at 12:33 pmLove seeing bloggers give others some love! Great way to find new blogs and accounts to follow! One of my favourite bloggers is Jodi Lopes of @jodiblk_ I love her super curated account and style. I met her in person at a conference and she was the sweetest lady and had no problems giving me tons of blogging advice! Her and her husband are total goals.
Brittany
08/02/2017 at 9:52 amIt’s the best isn’t it?! I’ve never heard of Jodi I’ll have to check her out, that’s a really sweet memory of her, I’m sure she appreciates it. You should tell her how she’s impacted you! Thanks for your comment doll. xx
Erika
08/01/2017 at 3:38 pmBest part about being part of the NAB community is your constant push to showcase other ladies and introducing them to your readers. LOVE Lauryn because duh…and so excited to learn about these other women. Thanks!!
xo, Erika
MyRevampedLife.com
Brittany
08/03/2017 at 11:59 amAw thank you so much Erika! That’s what it’s all about right?! xx
Lisa
08/05/2017 at 6:11 amPink Champagne Problems (Dana M.) is probably one of favorite bloggers in terms of how real they are. She takes the time to respond to comments, incorporates reader feedback, and she’s interacted with me on my own blog a few times (I’m still in awe when this happens, ha!) Another is The Darling Detail (Jessi) – she’s super sweet and engages with her readers as far as I can tell.
Love how you’re spreading love with this post! 🙂
Lisa
Brittany
08/09/2017 at 10:40 amAw that’s so awesome Lisa! There’s nothing like authentic engagement, right?! xx
Madeleine Shelton
08/11/2017 at 10:41 pmLauryn is my favorite as well… I listen to the podcast and everything! I guess you could say I am obsessed!
Brittany
08/14/2017 at 4:04 pmYes! She’s so good right?! I adore her as well. xx