Back in the early 2000s if you had a blog, you were almost guaranteed to stand out. Today, bloggers are a dime a dozen. It’s almost more uncommon to find someone who doesn’t have a blog than someone who has one, which I think is great because it means there’s something for everyone online. However, it also means you have to really be outstanding in order to stand out.
Walking into an already crowded room and getting noticed isn’t easy but it can be done, and it is done every single day. New bloggers step on the scene and “blow up” overnight (not really) but it seems that way, while you’re left sitting at your computer wondering why. I’ll tell you right now, there’s your first problem: you’re sitting, wondering. The bloggers who get noticed are busy doing as you’re busy watching them do. Make sense?
So if you want what they have, start doing what they do such as…
break through the noise
Right now, we are consuming more content than we’ve ever consumed in the history of consumerism. Think about it… the digital world is like Times Square x10. In fact you’re probably consuming this content right now while consuming content on Snapchat and Instagram and Facebook. (Comment below if I was right!)
Not that there’s anything wrong with an abundance of information, but there is something wrong if you’re trying to break into an already crowded industry. There is literally something for everyone. And that’s the problem… everyone is trying to be everything for everyone.
Instead, what bloggers should be focusing on is being an expert in one thing instead of all things. That way their audience will be a loyal group of people seeking one thing rather than a bunch of bored passerbys looking for inspiration. Niching down and honing in on a specific topic will allow you to break through the noise that is now blogging.
create high quality content
Creating high quality content goes beyond pretty pictures. It encompasses every aspect of your blog. Your writing should be just as high quality as your pictures and your pictures should be as high quality as your videos. Sometimes we can’t always afford a professional photographer or videographer and that’s ok.
High quality means doing the best you can with what you have. There are at least a handful of bloggers out there who only use their iPhones (I’m one of them) and their content is still quality. As long as you’re adding value with a solid strategy and your content isn’t complete crap, you should be able to get noticed.
collaborate across different markets
If you’ve been reading NAB for a while, this isn’t the first time you’ve heard me preach about collaborations. However it may be the first time you’ve heard me recommend collaborating outside of your area of expertise. What I mean by that is if you’re a fashion blogger, try collaborating with a non-fashion blogger like a food blogger, travel blogger, fitness blogger, or business blogger.
This way you’re able to attract new followers who wouldn’t know who you are because you’re not in that space. Plus it would be really creative and fun to see a fashion blogger, with no experience in the kitchen, try to cook with a food blogger. Or it would be cool to see a travel blogger and a food blogger go on a food crawl across some foreign city. These collaborations are unique and memorable which is why tapping into different markets is so important for beginner bloggers.
hustle harder than everyone else
One of the many benefits of being a beginner blogger is your hunger. You’re hungry for the limelight, hungry for money, and hungry to give the best and be the best. Your motivation is always at its peak when you start a new venture. This will help carry you past your competition if they’ve gotten a little rusty.
Hustling harder than everyone else means staying up later creating killer content, emailing those who can take you to the next level, being able to afford to be a perfectionist, and innovating like crazy so you’re the only one of your kind. Hoping will only get you so far, you have to hustle the rest of the way.
It’s hard work but it’s the type of work that will keep you ahead of the game and it will get you to your goals faster. That’s just the way it is. Like Gary Vee says, you should always be trying to put yourself out of business. You are in complete control and in order to get noticed as a beginner blogger you have to be willing to put in the work.
What do you find as your biggest challenge with getting noticed? Instagram? Creating unique content? Photography? Tell me in the comments below and I’ll help you as much as I can!
xx
12 Comments
Hannah Price
03/28/2017 at 7:38 pmI love this post! I find I’m having the hardest time creating a niche market. I think my ideal ‘Hello Fabulous’ girl loves great fashion on a budget, but I’m struggling to find a way to pair that niche with the sexy and alluring side of wealthier brands and bloggers. I also really need to work on my photography. 🙈 My time is stretched thin & as a blogger on a budget I worry that my ideas are falling to my inability to afford a gorgeous website with well edited photos. I’m actively trying now to build my own website (and buy a real domain!) to truly get my right footing before I worry about too much more. Lastly, I so appreciate this post & the community you’re cultivating! Thank you!
brittany
04/02/2017 at 10:15 amYou can 100% make a sexy look with “lower end” brands. Forever 21 and H&M offer amazing options that look way more expensive than they are. I also think mixing high-low is really great so you get the best of both worlds and appeal to 2 markets. Ultimately you want to stay true to you and what YOU actually wear/do on a day-to-day basis. That’s what is relatable to people and when you do that your niche market will kind of form on its own. Loved this comment. Thank YOU so much for reading. xx
Cara
03/28/2017 at 9:21 pmGreat post lady!!
I love your blog posts. Honestly you were one of the main people that lit a fire under my ass to get my blog going and be true to who I am as one. Xoxo
Cara recently posted…How-to: DIY Faux Brick Wall
brittany
04/02/2017 at 10:12 amAww babygirl! That was so sweet. Well I’m glad you did because you’re very talented and I can’t wait to see where this journey takes you! xx
Soni Solano
04/23/2017 at 3:22 amI LOVEDD this part right here: “Hustling harder than everyone else means staying up later creating killer content, emailing those who can take you to the next level, being able to afford to be a perfectionist, and innovating like crazy so you’re the only one of your kind. Hoping will only get you so far, you have to hustle the rest of the way.”
I felt like I found a part of me in that. Thanks for posting this!
brittany
04/26/2017 at 10:20 pmYes!!! That’s so awesome Soni I love hearing that. Now show me the results girl!! Thanks so much for reading. xx
DeAnna Aisner
08/22/2017 at 8:07 amAs of right now, I’m struggling even getting my first blog post out there. Wherevits my first one, I don’t have a clue how to even start it. I also have to wait until we ace a little extra money before I can get my domain and WP. That part is super stressful as well. What I am focusing on in my blog will require things I DON’T HAVE! So there are several things that have me bogged down at the moment. I’m so eager to do this but I am as lost as a duck flying north for the winter. Help!
Brittany
08/22/2017 at 10:34 amI can completely relate DeAnna! I have to say though, if you really want something, like really really want it, you’ll find a way to make it happen. I barely had any money when I started but I saved and made it work. Did I have to sacrifice a few nights out and buying new clothes? Absolutely, both of which I still do today BUT to me, it’s worth it. Let me know if you ever have any questions! Thanks so much for your comment. Stay in touch! xx
Winifred
03/02/2018 at 8:52 amWhat I find most challenging as a minimal style blogger is affording the clothes and accessories I need and finding a good photographer. I believe that if that can be fixed, brands will identify with me and more partnerships and collaborations will pour in.
In fact, I’d say FUNDING generally is my biggest challenge. because now I know you need money to run a successful blog. From getting outfits to buying premium apps to maintaining your site.
But I’ll keep pushing
Thanks for all these tips, they are quite helpful.
Winifred recently posted…Pop The Blues
Brittany
03/05/2018 at 9:31 amYes, funding is key but you don’t need as much money as you think. You don’t really need to buy premium apps… if you’re talking about Photoshop and Lightroom that’s only $10 a month which is super affordable… and worth it! You should also look into borrowing clothes from brands if that’s a concern for you. Please keep me updated on your progress! xx
Melek Ibrahim
03/28/2018 at 11:43 amThis post was so great just to motivate me to work harder at my blog. It’s nice to here somebody say that it doesn’t come easy and not overnight. Very inspiring. X
Brittany
03/28/2018 at 6:02 pmThat’s so great to hear Melek! Let me know if you ever have any questions or want to be mentored by me – I’d love to help! xx