An Email Script That Will Land You Collabs

Reaching out to brands is hard. The more blogging and influencing progress, the harder it is to get a piece of the pie. However, with new challenges come new opportunities, believe it or not. And I’m a firm believer that you can make anything happen for yourself depending on how willing you are to make it happen. So, we’re going to talk about an email script that will set you apart from the crowd and land you collabs. 

I’ve gone back and forth with my approach to brand collabs. First, I didn’t reach out to anyone and let them come to me. Then, I went all in and reached out to brands left and right. Both of those techniques have been proven to work, but I will say the way I went about contacting brands the first time around did not work…

scripts that won’t get you brand collabs

When I first started emailing brands my emails were super long and really personal, almost too personal. I went above and beyond to tell them my background story: when I discovered fashion, how I got to where I am today, etc. Then I went in to talk about how a collaboration like this would be a dream come true and blah, blah, blah. Basically I did everything you should not do.

Long, desperate emails to brands don’t work. You know, the overly excited and complimentary emails like I described above? Yeah, those won’t do it.

Brands get hundreds of thousands of emails a day so the last thing you want to do is send something longer than 4-5 sentences.

They don’t care how much you love them or how long you’ve been following them for, so no need to include that. I mean it’s nice but what’s nicer is when you can show proven results from your efforts (we’ll talk more about that in a minute).

Don’t waste your time explaining why you’d be the perfect brand ambassador or how you knew you loved fashion from an early age. Brands want conversions not a bedtime story.

Brands also don’t want groveling. There is no need to beg for a brand to work with you. They’re not interested in learning how this could benefit you, they want to know what’s in it for them.

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scripts that will get you brand collabs

You want an email script that is short, to the point. This is a potential business partnership not a text message to your BFF.

If you can, you want to find the person’s name who you’re emailing. A lot of the time it will be some general email but if you can dig a little deeper and find the person who’s in charge of those emails, it’ll show you’ve done your homework.

Your email should include a brief intro (who you are, what you do, how you know about the brand. Then, you pay the brand a specific compliment either regarding their website, a recent Instagram post, their newest collection, etc. (this can be one sentence).

Then if you’re a more seasoned blogger you can mention a few past collaborations with well-known brands or the results you’ve yielded from a specific campaign. For example, you could say “For the XYZ campaign, we sold out of XYZ within 2 days”. Brand love success stories.

Next, you go in for the ask. By “the ask” I mean you tell the brand how you’d like to help them. Brands always need to know how they’d benefit from working with an influencer. Finally, you end with a CTA (call to action). You could say “I look forward to your hearing from you soon!” or “Please email me back at your earliest convenience”. This helps get some sort of a response even if it’s not the one you wanted, but at least you know.

As long as you include the two most important components: a specific compliment and how the brand can benefit from your services, you’re in good shape.

What questions do you have about reaching out to brands? Ask in the comments below! 

xx