How Bloggers Can Make Extra Money During the Holidays

Christmas is the most wonderful time of the year for many reasons: it’s a time of giving, love, and of course receiving gifts. Whoever tells you Christmas isn’t about the gifts is lying by the way. It’s not ALL about the gifts of course but it certainly makes you feel good when you get some!

Even if you don’t celebrate Christmas you can still benefit from the gorgeous decorations and the holiday spirit in the air. It sounds so corny but I’m definitely a little more chipper and loving around the holidays, aren’t you?

Anyway, as we’re out shopping for others and ourselves this season we’re not doing our bank accounts any favors. So what you need to do instead of thinking about ways to save for the holidays, is to think of ways to make more money from your blog. Here are some ideas to get you started:

make gift guides

Gift guides are a blogger’s best friend from Thanksgiving to New Year’s. Every blogger and their mother pimps out holiday sales like Black Friday, Cyber Monday, and everything in between. Don’t worry if you missed these sales because there are plenty more where they came from, (see HERE)!

A lot of retailers have sales throughout the month of December. Macy’s has their Friends and Family sale, same with Adidas, and Anthropologie has sales once a week. There are tons of last minute shoppers so making gifts guides at least once a week leading up until Christmas is smart for a blogger.

When you make these gift guides don’t just throw together random things that are on sale. Really try to find the best deals and quality products so your followers know they can come to you as a trusted source. I’m the queen of bargain shopping so I want to follow a blogger who knows sales I don’t even know about.

Even affiliate link programs take advantage of the holidays by offering extra high commission, giveaways, and competitions for bloggers. This is a chance to make even more money from blogging.

reach out to brands for collabs

There are a ton of brands dropping new products around the holidays and these products need a big splash promotion. So how do they do that? Through bloggers of course!

Now is the time to reach out to any and all brands about potential collaborations. Keep your eye on other bloggers you follow and see what collaborations they have, because odds are, those brands are in need of promotional help from bloggers.

Even brands that don’t have new products launching are looking for bloggers to promote special sales they have going on. Other brands just want their sales to increase during the holidays so they’re looking for bloggers to help spread the word about their brand as a whole.

launch a special edition product

If you’re a blogger with a product line, launch a limited time product that applies only to the holidays. Kylie Jenner did this with limited edition holiday makeup, (that girl knows how to sell). She also conveniently is dropping a merch line this month. Very smart Kylie, very smart.

When you launch a limited time product for the holidays people are more enticed to get it because, well, it’s only for a limited time! Who knows if it could be back again?! You may never get another chance like this so you must buy, buy, buy! … At least that’s what bloggers and businesspeople think. And there’s nothing wrong with that, we all have to make a living.

You could make special edition cell phone cases, hats, clothing, jewelry, home decor, the options are endless.

discount your current products/services

If you already have products or services you sell, discount them for the holidays! No one can pass up a good sale. Black Friday and Cyber Monday are givens but what about a discount one day of the week for the month of December? Limited time, limited quantities? Brilliant.

The Skinny Confidential did it with her phone cases, Kylie Jenner did it with her lipkits, and Kayla Itsiness did it with her exercise equipment.

Don’t limit yourself to just Christmas discounts either, take the discounts into the New Year with a New Year New You discount. Again, there are so many ways you can be creative here. There is no better time to discount your products than around the holidays.

Are you making extra money from blogging this season? Tell us what you’re selling or what sales you have going on! 

xx

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